The Audi brandTogether with the two traditional companies Auto Union GmbH and NSU GmbH, Audi Tradition nurtures and presents the history and deep and diverse heritage of Audi. Audi Tradition endeavours to uphold the connection between the predecessor brands of Audi and the brand as it exists today. The team organises exhibitions and events, publishes literature and is responsible for the “museum mobile” in Ingolstadt. A further important area is the management of the Audi Club International, within the framework of Audi Tradition. Horch MuseumThe museum collection is at last going to find a permanent home at the Audi birthplace, the factory building on the Audi Strasse, where August Horch founded Audi in 1909. Audi day in ZwickauNever before have they lined up at the start together: the three Auto Union Silver Arrows Type A (1934), Type C (1936) and Type D (1938). On Saturday, 11 September 2004, they were seen in action together for the first time ever at the “Audi Day”. | |
The museum takes visitors through the pioneering era of the car and shows how Audi, DKW, Horch, Wanderer and later NSU finally became AUDI AG. A large selection of Audi Tradition products, such as model cars and literature can be found in the Audi museum mobile online shop. An extensive range of clocks, leather articles, clothing and accessories are waiting for you to discover in the Audi Tradition online shop. | |
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